NCIRAGACE: Mass Media communication strategy for sexual and reproductive and rights

An alliance consisting of Jimbere, Population Media Center (PMC), Population Services International (PSI), TWUBAKE and Yaga is proposing to the Embassy of the Kingdom of the Netherlands (EKN) an integrated mass media strategy to influence positive social norms and behaviors with regard to sexual and reproductive health and uptake of family planning services. The project is designed to serve as a roadmap for increasing demand for sexual and reproductive health services particularly family planning, and moving Burundi toward a more equitable and gender-sensitive sexual and reproductive health and rights (SRHR) environment