Development of a Flower Auction in Amman

The aim of this project is to develop the feasibility studies for a flower auction in Amman. The main stakeholders of this project are the Greater Amman Municipality (GAM) and the Cut Flower Association (CFA). Farmers in Jordan grow flowers of high quality, but due to the inadequate post-harvest logistics at the current market facility, the quality and value greatly deteriorate. Therefore, it is needed to invest in a well-functioning auction and the related cold chain logistics to maintain the quality of the flowers. This investment will support private sector development and boost job creation in the horticultural sector for Jordanians as well as Syrian refugees.