Improving urban sanitation: communications support to the Swachh Bharat Mission

This project combines capacity strengthening with the Government of India and the production of multimedia communication outputs focused on sanitation in order to support the Swachh Bharat Mission (Clean India Mission). We provide communications advisory support to the Ministry of Urban Development and Ministry of Drinking Water and Sanitation in their development and implementation of a 360 degree communications initiative, comprising TV, radio, print, inter-personal communication and social/digital media. BBC Media Action also design and produce social and behaviour change communication outputs to end open-defecation, promote safe sanitation practice and intensify demand for sanitation products and services in rural areas.