Netherlands Enterprise Agency
room Prinses Beatrixlaan 22595 AL Den Haag
arrow_back See all Activities

Fishery Products Vietnam

IATI Identifier: NL-KVK-27378529-CBIVN3

Published on IATI
  • date_range Apr 01, 2012 - Dec 31, 2014
  • autorenew Closed (Status)

The fisheries sector plays a key role and is a highly dynamic sector in the Vietnamese economy, providing income to 8 million people (around 10% of the country's population). In 2011 seafood exports contributed approximately USD 6.1 billion out of a total export value of USD 71.6 billion. Currently, the fisheries sector ranks third in terms of foreign export earnings after the garment and crude oil industries, but ahead of other agricultural products such as rice and rubber. The most important seafood products in Vietnam are pangasius, shrimp, tuna, and molluscs (including clams, oysters, mussels, squid and cuttlefish). Aquaculture has grown strongly in the last decade, especially pangasius and shrimp. Vietnam exports fishery products to more than 100 countries. The EU ranks on top of the list and the US and Japan on second and third place. Within the EU, The Netherlands is in the top three countries importing seafood from Vietnam. In 2011, the export to the Netherlands even increased by 20% in value compared to 2010. The fishery sector is however confronted with various bottlenecks throughout the value chain which affect growth prospects and Vietnam's ability to get more value for its products on international markets. Companies have difficulty in understanding and complying with EU market requirements on issues like food safety, traceability, sustainability, certification/labelling etc. Furthermore, the pangasius sector, has grown in an unstructured way and is now confronted with low prices/profitability and image problems on the EU market. In addition, despite the strong export orientation of the sector, both companies and institutions are lacking essential international business skills. In view of the above, the CBI programme strategy will basically focus on three areas of intervention. First creating awareness on relevant EU market requirements, facilitating companies and institutions to develop the right compliance strategies. The second area of intervention focuses on assisting the Pangasius sector with developing a marketing and branding strategy and providing guidance in implementation to achieve a better overall average price per unit product. Thirdly, by conducting relevant training/coaching on international business skills, further professionalizing the export sector by means of improved marketing and market entry strategies, is envisaged.

more_horiz
Sectors:
  • Fishing policy and administrative management

  • Fishery development

Participating Organisations

Netherlands Enterprise Agency Government Funding
Netherlands Enterprise Agency Government Accountable
Netherlands Enterprise Agency Government Implementing

Transaction

Transaction Value Provider
Receiver
Type Date
94,559 EUR Provider N/A Expenditures 2015 Expenditure
date_range Dec 31, 2015
401,788 EUR Provider N/A Expenditures from start project until 2014-12-31 Expenditure
date_range Dec 31, 2014
500,000 EUR Netherlands Enterprise Agency Receiver N/A Incoming Funds
date_range Apr 01, 2012

Budget

0 USD
access_time Updated on Sep 16, 2020 09:39:24
View XML file here