Indonesia Home Decorations & Home Textiles (HDHT)

The importance and the variety of mid and mid-high segments in the home decoration market in Europe, provide a unique opportunity for Indonesian businesses outside their existing export markets. This is particularly true for fair-trade, handmade, sustainable and eco-friendly products from Asia, which are part of a current market trend in demand. Indonesia is already known as a source of wooden and rattan products due to its abundance of raw materials and high weaving artisanal skills. This advantage can be leveraged to build a stronger position in the high market segments discussed above. The relevant Indonesian ministries of industry and trade have expressed their eagerness to collaborate with CBI in a home decoration sector project to provide support and services for local export development. A systematic sector approach supported by all relevant sector stakeholders will guide the project, identifying market opportunities for the HD sector in Indonesia, continuously benchmarking the opportunities against obstacles. This project aims to make Indonesia’s Home Decoration sector and the relevant stakeholders capable of supporting further export development of the chain. The strategy is to build a strong enabling environment, committed and capable of supporting such development. To strengthen trust and collaboration among the major stakeholders in the value chain, the project will use interventions such as a national private public platform (PPP), regional PPPs, working groups and a steering committee. The project will also equip the local Business Support Organisation (BSO) to deliver in the future business export coaching services to SMEs (based on the CBI methodology) willing to export.