Netherlands Enterprise Agency
room Prinses Beatrixlaan 22595 AL Den Haag
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Ethiopia Tourism

IATI Identifier:

Published on IATI
  • date_range Jun 01, 2019 - Jun 01, 2024
  • autorenew Implementation (Status)

The overall aim of the project is to contribute to the sustainable economic development in Ethiopia through the strengthening of the tourism value chain and the expansion of exports to EU Markets. After the project the Ethiopian tourism sector is capable of grasping the existing opportunities for further growth on EU markets. The essence of the project is to speed up the increase in leisure tourism from generating EU markets while laying the foundations for a sustainable and durable sector. The Value Chain Analysis indicates that overall levels of sustainability have to be increased for the destination Ethiopia to become more / remain to be interesting for the EU travel trade. In cooperation with Travelife, Greentour and MVO NL (Corporate Social Responsibility Netherlands), CBI will work on sustainability training and establishing Codes of Conduct. The project is carried out in cooperation with PUM Senior Experts. Their strength lies among other things in working with local suppliers in increasing their quality of service. As the strengths of CBI are centred around market linkage issues, PUM and CBI are able to provide complementary services in order to cover a larger part of the value chain. The interventions of the project consists of a further professionalism of the tourism sector, support to overall adoption of sustainability practices, an increased collaboration and coordination among the various stakeholders, an increase and diversification of the product offer to EU markets and an increase of the visibility of the Ethiopian product offer in EU source markets. This is a project with a duration of 5 years and will target 25 Small and Medium-sized enterprises. It includes support to and collaboration with 3 Business Support Organisations.

  • Business development services

  • Responsible Business Conduct

  • Tourism policy and administrative management

Participating Organisations

Netherlands Enterprise Agency Government Accountable
Netherlands Enterprise Agency Government Implementing
Netherlands Enterprise Agency Government Funding


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access_time Updated on Aug 06, 2020 08:03:47
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