Upscaling Gift & Living products

The Upscaling Gift & Living project focuses on how to take advantage of the large opportunities in the European market for sustainable design. The project is a joined effort between DAWS and CBI with a shared goal: to professionalize producers and traders of Gifts& Living products in Developing Countries where CBI is active to enable these companies to introduce G&L products into the Dutch market in addition to the Fair Trade market. Long term goal is to create a healthy and sustainable business model without full dependency on the ‘Wereldwinkels’: DAWS own branded stores. Both project partners will seek cooperation and synergy in matching activities. Project content: the project aims to assist a selection of companies to remove internal obstacles for export to the Dutch market. In addition to that the project will provide the participating companies with a specific Fair Trade label for the Gift and Living products to further enlarge their chances on the Dutch market. Alleviation of the internal company obstacles and the additional value of Second Party monitoring a Fair Trade label will result in the professionalization of the participating companies. This will increase their chances of finding (new) European trading partners and thereby increase their exports. During the next four years this project specifically focuses on Fair Trade producers of G&L products in countries where CBI is conducting Craft Programmes from Indonesia, Vietnam, South Africa, East African Countries which are supplying to Fair Trade shops. With regard to market entry goals in this project, active matching between buyers and producers is a prerequisite. A budget of € 2.805.775 will be needed to perform this assignment."