PREO

PREO aim is to test different models, create demonstration effects to encourage additional investment, and thereby help build sustainable markets at scale. This approach catalyses market development on the demand side, by focussing on the business needs and market dynamics of local productive use businesses, and fostering development of Productive Uses around existing and/ or new value chains to increase productivity and value of goods and services sold (local value capture). This approach to “locally relevant demand-led partnership building” differentiates the PREO concept from other development approaches to PEU. Further, we will promote these examples to development actors, so that we constructively influence the policy, funding and development landscape, and translate local economic development successes into impact at scale.