SmartStart

SmartStart uses social franchising model involving 3000 practitioners and 35000 students in the network to deliver ECD services. The target is the more than 50% of those 3-4 year olds who are not in any formal ECD centres. It leverages ongoing community programs/facilities and existing subsistence entrepreneurs to deliver this without any direct expenditure by SmartStart itself. SmartStart provides the brand, network of coaches/leaders, and manages a high fidelity execution. A data management system that can be used to improve both operational efficiency (in benchmarking franchisees and their centres, managing the coaching of the franchisees etc) as well as the quality of ECD instruction given by the franchisees would be very useful as SmartStart begins to scale. And it has replicability value that goes beyond just SmartStart.