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Tourism Africa

IATI Identifier: NL-KVK-27378529-CBIXN1

Published on IATI
  • date_range Jan 01, 2013 - Jun 30, 2018
  • autorenew Closed (Status)

The African tourism sector is a sector with great export potential and economic development. International tourist arrivals in Sub-Sahara Africa in 2011 increased by 7%, resulting in a total of 33 million tourist arrivals to the region. The contribution of tourism to GDP accounts for up to 25% in developing countries. Tourism’s contribution to employment is furthermore estimated to be between 6-7% of the overall number of jobs worldwide (direct and indirect). The geographical character of the tourism sector in addition offers income possibilities for remote and rural areas. Another positive factor is that by receiving (western) tourists, governments are encouraged to invest in the legal and physical infrastructure and general service standards. However, it is also recognised that the effectiveness of tourism in economic development varies according to the specific in-country circumstances, as well as external market conditions, including competition from other destinations. Although the tourism sector in Africa shows major potential there are several company-internal and company-external constraints that need to be addressed. Tourism businesses, generally inbound tour operators (ITOs), in Africa often have difficulty sustainably positioning themselves in the complex national and international tourism markets. Furthermore there is limited product awareness within the market, particularly amongst EU tour operators with regard to the product offering and opportunities in the less known areas. Another obstacle hampering tourism businesses in Africa is a lack of understanding of the international or European tourist demand and a lack of understanding of market segments and tourism preferences, which often leads to poor packaging and product development. The needs, wants and expectations of foreign tourists, especially from Western countries, can be quite different from the perspective of the supplier. This generally means that tourists are not encouraged to increase their stay and spending. The tourism programme Africa is built around four main pillars: promotion and market access, improved stakeholder collaboration, sustainability, and a project-specific pillar. The programme offers an integrated approach of different intervention types, which are applicable to small and medium sized ITOs and different stakeholder groups (business support organisations, suppliers, NGOs, national and regional governments, training institutes). Through these four pillars the programme aims to address company internal obstacles and obstacles in the tourism business environment. The programme will consist of four projects, two integrated projects in Kenya, and Madagascar and a regional ECP including Zambia and Tanzania. "

  • Tourism policy and administrative management

  • Small and medium-sized enterprises (SME) development

Participating Organisations

Netherlands Enterprise Agency Government Funding
Netherlands Enterprise Agency Government Implementing
Netherlands Enterprise Agency Government Accountable


Transaction Value Provider
Type Date
121,380 EUR Provider N/A Receiver N/A Expenditure
date_range Dec 31, 2018
566,185 EUR Provider N/A Expenditures 2017 Expenditure
date_range Dec 31, 2017
699,812 EUR Provider N/A Expenditures 2016 Expenditure
date_range Dec 31, 2016
611,133 EUR Provider N/A Expenditures 2015 Expenditure
date_range Dec 31, 2015
1,158,539 EUR Provider N/A Expenditures from start project until 2014-12-31 Expenditure
date_range Dec 31, 2014
243,424 EUR Provider N/A Receiver N/A Expenditure
date_range Dec 31, 2013
3,270,000 EUR Netherlands Enterprise Agency Receiver N/A Incoming Funds
date_range Jan 01, 2013


access_time Updated on Mar 02, 2021 08:19:00
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